How does the course actually work, day to day?
Writing that ranks starts with how it's taught
Each method here is built around one idea: you learn SEO content writing by doing it — reading real SERPs, studying real briefs, fixing real copy. Not by watching slides go by.
self-paced
Four methods, one coherent system
Each approach below targets a different layer of the same skill — from understanding how search intent works to structuring a draft that holds together under scrutiny.
SERP-First Learning
Before any writing happens, students spend time on the actual search results page. What's ranking, and why? That question drives every early lesson.
- Analyse top-10 results for a keyword before writing
- Identify content gaps and structural patterns
- Use findings to shape your own outline
Brief-to-Draft Workflow
Every writing task starts with a realistic content brief — the kind you'd actually receive from a client or editor. You work within real constraints from day one.
- Interpret target keyword, tone, and word-count requirements
- Draft structured content against the brief
- Revise based on marked-up feedback
Annotation and Critique
Students review published articles and annotate them — marking what works, what wastes space, and what likely helped or hurt the page's rankings.
- Colour-coded annotation exercises on real articles
- Identify thin sections, keyword stuffing, weak CTAs
- Rewrite specific paragraphs as improvement practice
Iterative Submission
Each major piece goes through two rounds — a first draft and a revised version. Feedback is specific: exact lines, exact reasons. No vague grades.
- Submit draft, receive line-level written comments
- Revise with the feedback visible beside your draft
- Compare both versions to spot your improvement
The annotation exercises were genuinely useful — I'd never sat down and pulled apart someone else's article that carefully. By the third one, I started seeing my own copy differently before I even finished writing it.
See the full learning program
If the methods make sense to you, the program lays out exactly what you'll cover — week by week, task by task. No ambiguity about what you're signing up for.